The U.S. government have upgraded their copyright warnings for movies with two unskippable 10 second notices, one to "warn" (FBI) and one to "educate" (National Intellectual Property Rights Coordination Center).
"The idea isn't to deter current pirates, apparently (the new scheme requires all legal purchasers to sit through 20 seconds of warnings each time they pop in a film, but will be totally absent from pirated downloads and bootlegs). It's to educate everyone else."
So far, six major movie studios will begin using those notices this week! I'm confused as to how an additional notice is going to make a difference? One of the main reasons why people pirates movies is to skip the hefty notices and advertisements, so wouldn't an even heftier notice drive people into pirating?