Made four bids despite having no competition.

A seller listed a 2014-15 O-Pee-Chee Platinum Hockey Seismic Gold 116 Jeff Carter trading card serial numbered 09/50, for $0.99 plus $2.45 shipping and handling, and one buyer really, really, really, really wanted that card. That buyer made the following four bids despite being the only bidder:

  • Bid 1: July 11, 2016 at 23:29:00 PDT.

  • Bid 2: July 15, 2016 at 00:06:48 PDT.

  • Bid 3: July 15, 2016 at 18:02:42 PDT.

  • Big 4: July 15, 2016 at 18:34:43 PDT.

Bidding ended on July 15, 2016 at 18:49:17 PDT. I considered putting in a sniper bid, but I decided to give them the win...

Another copy of that card is currently listed for $12.95 in a competitors store. There's no way that card is worth that much.

Question: What's the most you would pay (including shipping and handling) for that card?