This card is museum worthy.
The rarest card in the 2011 Panini Michael Jackson series was listed and sold on eBay last month. I confirmed that listing was legit by way of buyer feedback.
The King of Pop 1 (a.k.a. KOP 1) card sold for $500 with one bid on December 18, 2014. The seller had previously listed that card for $625 on December 8, 2014 and $600 on December 12, 2014.
Panini showcased that exact card on their website to tout their groundbreaking set. The buyer was so pleased with the transaction they swore with joy in their feedback to the seller:
"Amazing !!! **** ty," the anonymous buyer said.
Boxes of 2011 Panini Michael Jackson can currently be found on Amazon.com for less than $40.