Reserve not met.
A seller on eBay listed a 2004 Artbox Harry Potter and the Prisoner of Azkaban Update Hermione's Pink Top Sweater trading card serial numbered to 628, with a starting bid of $1, and a Buy It Now price of $125. That sounds like a fantastic auction, right? Wrong.
That seller set a reserve price that wasn't meet after the auction ended with a $56.63 bid. Eight people bid in that auction.
A quick search revealed that other copies of that card recently sold for an average price of $73.29. If that seller wanted to match that price, they should have just started their auction at a higher price, or accept the outcome like most sellers (including myself) does.
In my opinion, setting a reserve price is bad business, because if not enough people inflates the bid to match that reserve price, the seller will have wasted their bidders time.
Notes: Do you bid on auctions with a reserve price?