25 is the new 40.
A few months ago, my local Walmart started selling their "extreme value" trading card blaster boxes (a.k.a. value boxes) for $14.98.
Considering the original price of those products was $19.98, they're now only offering a 25 percent off discount.
They used to offer a 40 percent off discount, and before that they offered a 50 percent off discount.
A 25 percent off discount for older trading card products is too small. Here's why:
Demand for older trading card products is usually much, much, much lower than when it was first released.
You can find insane deals for most older trading card products online.
As a comparison, the "extreme value" trading card blaster boxes at my local Target is still on sale for 40 percent off.