Video Game Industry is Working on a Paid Loot Box Odds Policy

The new policy could be implemented as early as 2020.

The Entertainment Software Association (ESA) has revealed today Sony, Microsoft, and Nintendo are working on a new policy that will require a paid loot box odds disclosure in games for their platforms.

All three companies are targeting 2020 for the implementation of the policy that will apply to all new games, and updates to games that adds paid loot boxes.

Here's an example of what the odds disclosure could potentially look like:

• Ultra rare item: 0.001%.

• Uncommon item: 0.999%.

• Common item: 99%.

Question: Will you continue to purchase loot boxes if you know for certain the odds for an ultra rare item is brutal?

Sources:

1. "Video Game Industry Commitments to Further Inform Consumer Purchases." theesa.com. August 7, 2019.