Makes me not want to purchase that product.
The first video break of a Target exclusive 2015 Rookies & Stars Football hobby box bombed. That $120 box included 6 packs, with 10 cards per pack. Here's that video break, followed by a complete list of the memorabilia, autographed and serial numbered parallel base cards.
Serial Numbered Parallel Base Cards
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Longevity Purple Die-Cut Stars - Marshawn Lynch (serial numbered 18/49).
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Longevity Team Logo 161 - Stefon Diggs (serial numbered 46/50).
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Red 133 - Stephone Anthony (serial numbered 001/299).
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Red 141 - Malcom Brown (serial numbered 242/299).
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Red 94 - Colin Kaepernick (serial numbered 213/299).
Hit Cards
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Dress for Success 15 - Tyler Lockett
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Longevity Prime Jersey Number Logo Dress for Success 8 - Duke Johnson (serial numbered 20/25).
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Longevity Rookie Signatures 82 - Shane Carden.
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Longevity Rookies and Stars Embroidered Patches 15 - Joe Flacco Breshad Perriman.
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Prime Team Logo Rookie Jerseys 11 Dorial Green-Beckham (serial numbered 35/50).
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Rookie Jerseys Signatures 9 - Tyler Lockett.
There's no way that series is worth the $120 price tag. If Panini is going to charge that amount of money -- they need to serial number all of the hits. As is, I wouldn't personally pay more than $80 for that box...